Brick-and-mortar stores also gather shopper info. Some ask for a consumer’s tackle and telephone number at checkout, although shoppers could Online Shop refuse to offer it. Many bigger stores use the handle data encoded on customers’ credit cards to add them to a catalog mailing list.
Given the shortage of capacity to examine merchandise earlier than purchase, shoppers are at greater danger of fraud than face-to-face transactions. When ordering merchandise online, the merchandise might not work correctly, it might have defects, or it may not be the identical merchandise pictured within the online photo. Merchants also danger fraudulent purchases if clients are using stolen bank cards or fraudulent repudiation of the net purchase. However, retailers face less threat from physical theft by using a warehouse instead of a retail storefront.
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